Every development that matters in tequila, reported straight and attributed to its source.
.jpg?width=400)
Chip Tate, the whiskey pioneer behind Balcones, has built two new agave spirits for Foley Family Wines & Spirits: Gran Nota tequila and Penumbra Mezcal.

Disney closed the Oaxacan wood carving stand in EPCOT's Mexico Pavilion on August 31, 2026, ending a 24 year run for carver Alba Hernandez Santiago.

Campari Group has launched its Espolòn Blanco, Reposado and Añejo tequilas in Mumbai, Goa, Delhi-NCR and Bengaluru, trade press confirmed this week.

Design outlet Dezeen profiled Tequilana Tex, a textile that London startup Cuemái engineers from agave fiber discarded after tequila distillation in Jalisco.

Pantalones Organic Tequila, co-founded by Matthew and Camila McConaughey, is now sold at Waitrose and specialist UK retailers around Mexico's September 16 holiday.

Charles Durazo's blended-only tequila brand launched at $125 to $135 a bottle in June 2026 and is now expanding nationwide.

Bartenders report agave spirits still dominate menus in 2026, even as DISCUS data show tequila and mezcal's first annual dollar decline in years.

Richard Betts tells Global Drinks Intel that Tequila Komos is scaling its agave-waste program into a 50-plus member producer alliance called Tierra en Común.

Proximo Spirits and agency Creature London unveiled a 2024 campaign aiming to move Jose Cuervo past its party-shot reputation.
.jpg?width=400)
Sazerac's April 2026 investment gives 818 Tequila exclusive U.S. distribution, as a Florida class action over its agave claims remains unresolved.

PLAYA DIA, a new premium tequila brand founded by Rachel Forbes and Dennis Cisterna, launched Sept. 8 with a Blue Weber Agave blanco in a seashell bottle.

Campari's Espolòn Tequila debuted a global campaign on August 25, 2026, positioning premium tequila against exclusivity, as its sales outpace the category.
.jpg?width=400)
Bassike is selling an 18-piece denim jacket made with 1800 Tequila, its dye and stitching drawn from Jalisco's agave country.

Emilia's at The Crescent Hotel Fort Worth pairs a four-course menu with four Clase Azul agave spirits on September 23, PaperCity reported.

CUAAD researchers in Guadalajara built a patent-pending biotextile from tequila agave waste, now shown as garments at a Leipzig museum.
.jpg?width=400)
A $35,000 auction result has the trade asking whether rare agave is the next rare whisky. The answer is: partly.

A record surplus has flipped tequila's economics overnight. Here's what cheaper agave really means for what ends up in your glass, and who's quietly cutting corners.

The phrase sounds like a guarantee. It is a floor, not a ceiling, and the gap is where the label goes quiet.
A repeatable method for evaluating any tequila, the same framework our blind panel uses to score the database.