News

A London court suspended an eight month sentence for Chris Brown after CCTV showed him strike producer Abraham Diaw with a tequila bottle.

At a Waco tasting aired by KWTX, Balcones founder Chip Tate presented Foley Family Wines & Spirits' new tequila, mezcal, whiskey and bourbon lineup.

Kevin Hart's Gran Coramino added a three-ingredient Blanco on October 21, 2026, its fourth expression, priced at $34.99 for a 750ml bottle.

UK on-trade tequila value kept climbing in 2024 even as US tequila and mezcal revenue fell 4.1 percent in 2025 amid an agave glut.

Japan's 2025 customs data show whisky imports falling in volume even as tequila more than doubled and brandy's value share grew.

Patrón Tequila will host La Última Risa, a single comedy night at The Stand in New York on November 2, tied to Día de Muertos.

Country Music Hall of Famer John Anderson, whose 1991 single Straight Tequila Night topped the US and Canadian country charts, died October 21, 2026.

Neurita converted to 100% agave, took a Grupo PSA investment, and now heads into the US, a case study in flavored tequila's rise.

Kendall Jenner's 818 posted 73% volume growth in late summer 2026 while Diageo reported steep declines in U.S. Casamigos and Don Julio tequila sales.

The Leeds based flavoured tequila brand raised over £312,000 on Republic Europe within 24 hours, reaching 91% of its funding goal.

Falstaff's Agave Trophy 2025 panel scored the European release of 1800 Tequila Reposado 93 of 100 points across two October tastings.

A decade of agave overplanting has left Mexico sitting on roughly 500 million liters of unsold tequila, CRT and trade data show.

Cazcabel is rolling out new Blanco and Reposado bottles in the UK and Europe this month, with US sizes to follow in January 2027.

A promotional-products trade podcast profiled Clase Azul México chairman Juan Jose Sánchez ahead of his October 2026 ASI Power Summit keynote in California.

Scrap metal billionaire Adam Weitsman's canned margarita brand debuts in Texas with the Cavinder twins as creative directors and equity partners.

Banco de México data compiled by GCMA show tequila and mezcal exports up 15.5% to $3.015 billion for January through August 2026.

Asked on Daniel Lubetzky's podcast if he would exit, Matthew McConaughey said he's building, not selling, Pantalones Organic Tequila.

McConaughey-founded Pantalones Organic Tequila debuted a bespoke cocktail collection at Nekajui, a Ritz-Carlton Reserve in Costa Rica, on October 14, 2026.

Sazerac's strawberry cream liqueur Tequila Rose is giving Tesco buyers free shot cups and bag charms, fronted by Chloe Burrows, starting October 2026.

Rreal Tacos opened its 13th restaurant and first Florida location in downtown Tampa on October 13, 2026, anchored by two tequila walls.

As wine demand plunges, growers like Stuart Woolf are planting agave across California, even though the spirit can't legally be called tequila.

Colorado Athletics and Boulder's Suerte Tequila launched a reposado tied to CU Buffs, sending eight percent of sales to the NIL fund.

Diageo's Don Julio 1942 debuted at Crown Perth on September 25, 2026, drawing an influencer-heavy launch crowd, PerthNow reported.

Guy Fieri signs Santo Tequila bottles at a San Jose BevMo on Oct. 17, 2026, the latest stop on a long-running national retail tour for the brand he co-founded with Sammy Hagar.

A Cape Town producer is planting wild Red Agave in South Africa's Klein Karoo to supply a spirit it calls neither tequila nor mezcal.

Real Simple polled three bartenders on their top tequila pick and all three named G4 Blanco, a Los Altos, Jalisco blanco from the Camarena family.

Jackson Family Wines' former CEO, Rick Tigner, has joined El Tequileño's leadership team as the tequila brand owned by Paradise Spirits expands globally.

Heaven Hill's Tequila Ocho released Puntas 2026 at 110 proof on September 29, its first global Puntas and first in two years.

Campari's Espolòn brand will refund half of Uber and Lyft fares, up to $25, through Nov. 1 as Halloween surge pricing draws fresh scrutiny.

Newport Beach founders Rachel Forbes and Dennis Cisterna introduce PLAYA DIA, a 100% Blue Weber agave blanco in a sculptural seashell bottle.

An October 2026 Nielsen read is the first sales data released since Sazerac became 818 Tequila's exclusive U.S. distributor in April.

Neurita Tequila has signed Amsterdam's Bart's Bottles to handle Dutch distribution, backed by a nationwide listing at retailer Gall & Gall.

1800 Tequila and the Detroit Lions rolled out a 2026 season campaign built around a 30,000-bottle release sold only in Michigan.

A 1992 film-set encounter with Sean Connery turned a teetotaling props assistant into the founder of Japan's leading tequila education body.

A Florida-born tequila bar chain has posted signage at the Nob Hill building once home to Yanni's and, more recently, Oak and Ivy.

The UK cocktail brand's new 14.5% ABV canned Espresso Martini lands at Waitrose, Ocado and Morrisons for £4.25 a 125ml serving.

A stratovolcano that last erupted 200,000 years ago is now central to how premium tequila houses market terroir and justify higher prices.

A Brooklyn federal judge dismissed a class action claiming Casamigos and Don Julio tequilas were falsely labeled 100% agave, citing insufficient evidence of harm.

Tequila Partida and South Carolina retailer Southern Spirits released a 138-bottle single barrel Añejo on October 2, 2026, priced at $199.99.

IWSR data show tequila volumes in India jumped 34% in 2025, even as the importer who built that growth fights to keep its top brand.

Chip Tate, the Balcones whiskey founder, and Jalisco's Bañuelos family have released Gran Nota Triple Oak Reposado under Foley Family Wines & Spirits.

Hamilton's non-alcoholic blue agave spirit, in which Pernod Ricard holds a stake, lands at Marina Bay Sands for the Singapore Grand Prix.

GORDON Premium Spirit Investments described building a tequila cask investment market in a company release, with return targets that have shifted across past announcements.

Bryan Cranston and Aaron Paul's Dos Hombres brand released a reposado tequila matured in first-fill Four Roses bourbon barrels from Kentucky.

Man of Many profiled Teremana's Blanco, Reposado and Añejo, tracing the Dwayne Johnson brand back to a single Jalisco NOM and its rapid case growth.

Bat Conservation International says commercial agave farming still cuts stalks before flowering, limiting food for the bat that pollinates tequila's base crop.

Kendall Jenner's 818 Tequila posted outsized volume growth in 2024 even as Gallup measured US alcohol consumption at its lowest point since 1939.

The touring tequila and mezcal festival lists Sept. 26 at the Kimpton Sylvan, but a local broadcaster's own page says Sept. 25 at The Fairmont.

Tri-North Builders' Fitchburg, Wisconsin fundraiser has raised more than $200,000 for metastatic breast cancer research since it began in 2015.

Azul Mexican Food & Tequila Bar in Sacramento's Lavender Heights will serve its last plates Saturday, September 26, 2026, after 19 years in business.

The Culture Custodian reported a Padre Azul tequila masterclass in Nigeria, but the event's date, venue and guest list remain unconfirmed elsewhere.

Campari Group has agreed to sell Cabo Wabo Tequila, the brand Sammy Hagar sold for $80 million in 2007, to Ireland's Cobblestone Brands.

Forbes profiled how Casa Dionisio and MEXA are moving pox, sotol, destilado de pulque, raicilla and charanda from Mexican tradition to U.S. bars.

Fuego Azul Tequila LLC says its debut batch finishes production in Amatitán, Jalisco on September 24, 2026, ahead of a fourth quarter Georgia rollout.

The Straits Times profiled Hong Kong bartender Jay Khan, whose bar Coa built Asia's biggest following for tequila and mezcal.

Mexico's San Diego consulate opened a Jalisco culture exhibit in Little Italy for Hispanic Heritage Month, with tequila as a central theme.

Brown-Forman's el Jimador returns to India with a redesigned bottle, two 100% agave expressions and launches in Maharashtra, Goa and Karnataka.

Heaven Hill's Lunazul tequila and label Luar debuted a capsule made from agave fiber leftovers at New York Fashion Week on September 14, 2026.

Patrón Tequila and The Streets' Mike Skinner held a one-night Re-Mastered: Live event at London's ICA on September 16, 2026, mixing talk and DJ set.

Socorro Tequila will release a 1,002-bottle, 55% ABV still-strength Blanco in October, with pricing, availability and production claims now public.

The UK flavoured tequila brand founded by Lucy Smith is now stocked nationwide at Dutch retailer Gall & Gall, its latest European expansion move.

Diageo's Tequila Don Julio took over Mercer Labs Museum in Manhattan for four days in June 2025 to promote its Por Amor brand campaign.

Bacardi-owned Patrón folded its Perfectionists contest and Academia Patrón school into one free trade program built around a new WSET credential.

Rocco's Tacos & Tequila Bar is cutting its tableside guacamole price in half in stores on September 16, 2026, for National Guacamole Day.

Park MGM's agave spirits lounge, curated by mezcalera Bricia Lopez since 2019, closed September 14, 2026, with no replacement named until 2027.

The Guadalajara-to-Tequila train, revived in September 2024 after nine years dark, is being promoted for Mexico's Independence Month agave tourism.

Chip Tate, the whiskey pioneer behind Balcones, has built two new agave spirits for Foley Family Wines & Spirits: Gran Nota tequila and Penumbra Mezcal.

Disney closed the Oaxacan wood carving stand in EPCOT's Mexico Pavilion on August 31, 2026, ending a 24 year run for carver Alba Hernandez Santiago.

Campari Group has launched its Espolòn Blanco, Reposado and Añejo tequilas in Mumbai, Goa, Delhi-NCR and Bengaluru, trade press confirmed this week.

Design outlet Dezeen profiled Tequilana Tex, a textile that London startup Cuemái engineers from agave fiber discarded after tequila distillation in Jalisco.

Pantalones Organic Tequila, co-founded by Matthew and Camila McConaughey, is now sold at Waitrose and specialist UK retailers around Mexico's September 16 holiday.

Richard Betts tells Global Drinks Intel that Tequila Komos is scaling its agave-waste program into a 50-plus member producer alliance called Tierra en Común.

Proximo Spirits and agency Creature London unveiled a 2024 campaign aiming to move Jose Cuervo past its party-shot reputation.

Sazerac's April 2026 investment gives 818 Tequila exclusive U.S. distribution, as a Florida class action over its agave claims remains unresolved.

PLAYA DIA, a new premium tequila brand founded by Rachel Forbes and Dennis Cisterna, launched Sept. 8 with a Blue Weber Agave blanco in a seashell bottle.

Bassike is selling an 18-piece denim jacket made with 1800 Tequila, its dye and stitching drawn from Jalisco's agave country.

CUAAD researchers in Guadalajara built a patent-pending biotextile from tequila agave waste, now shown as garments at a Leipzig museum.

The LVMH-backed tequila brand is staging pairing dinners at hotels in Newport Beach, California, and West Palm Beach, Florida, in 2026.

A new guide ranking Los Angeles tequila bars and restaurants discloses that ticketing platform TicketX paid for its creation and includes its promotional links.

Aaron Paul and Bryan Cranston's Dos Hombres released a $49.99 reposado on September 3, 2026, its second tequila after May's blanco debut.

Brown-Forman's first fiscal 2027 quarter saw net sales fall to $911 million as Herradura and el Jimador tequila sales dropped double digits.

Tilaknagar Industries will invest ₹22 crore, about $2.3 million, for a 30% stake in Black Tiger Distilleries, maker of Bodega Suprema No. 5.

Suntory Global Spirits is stretching Hornitos toward $25 mixer packs and $45 Reserve bottles as Tequila's mainstream and premium tiers pull apart.

Cape Town's Inzalo Agave Spirits, distilled from Klein Karoo agave, has picked up four international medals including a Double Gold, News24 reports.

A new guide names five Austin, Texas bars, led by Whisler's hidden mezcalería and chef Fermín Núñez's Suerte, as the city's top agave spots.

Clase Azul México unveiled a 50 acre production and visitor complex near Tepatitlán de Morelos, built by five architecture firms over roughly a decade.

Carlitos Tequileria opened a 180-seat restaurant in North Arlington, New Jersey, its second location and first full-service spot in the state.

UK luxury travel operator The Luminaire has introduced a six-day private itinerary tracing agave from Jalisco tequila country to Oaxaca's mezcal palenques.

Campari Group's Espolòn Tequila has launched 'Ride the Rooster,' a global campaign that positions premium spirits' exclusivity culture as the target.

Merced and Fresno County growers are planting agave under California's 2014 groundwater law, though none of it can legally be called tequila.

Backed by a Diageo stake since 2024, the Indian brand has built agavepura, a category for agave spirits made outside Mexico.

Proximo Spirits' 1800 released a 50-bottle, $11,000 extra añejo in a nickel decanter designed by the late Mexican surrealist Pedro Friedeberg.

A Houston Press roundup flagged a Bar Moon tequila night and a steakhouse promotion, but neither amounts to a verifiable trade story.

Stock Spirits Group's Sierra brand secured a nationwide Lidl UK listing for its canned Margaritas in July 2025, its first major supermarket placement.

The New York agave bar from Jeff Bell and Victor Lopez is taking over East Kensington's former Martha space with tequila-based takes on two Philadelphia classics.

Ancestral Bottle Shop and Market in Atlanta's West Midtown stocks only tequila, mezcal and other agave spirits, skipping mainstream liquor-aisle brands entirely.

Tequila Escape shut its Ridgefield, Connecticut restaurant after seven years without stating a reason, while its Stamford location keeps operating as usual.

Glasgow's Copita Mezcal and Tequila Festival held its second 2026 session at Saint Luke's after moving from The Briggait.

VinePair's profile of G4 Tequila traces the Jalisco brand to Felipe Camarena's El Pandillo distillery, part of a family tree that also runs Tapatío, El Tesoro and Ocho.

Maestro Dobel and José Andrés' Oyamel are running the Dobel Tequila Club again at Flushing Meadows for the 2026 tournament.

A researcher essay says Mexico's tequila and mezcal boom is straining forests, water and farmland even as global sales keep climbing.

Kendall Jenner's 818 Tequila paired mini bottles and Coachella buzz with a new Sazerac tie-up, even as a 100% agave lawsuit moves through Florida federal court.

A numbered set of 420 Tesla Tequila bottles sold at $420 each vanished within minutes in April 2022, the latest sellout in a run dating to 2020.

Blue Sky Drinks will open a cellar door for its Sollos agave spirit brand at a 1,000-acre Whitsundays farm in late August 2026.

Melbourne importer Miro has added a red-wine-barrel finished tequila to its small Australian portfolio, its second release after last year's bourbon-aged Inquieto.

IWSR data show Indian tequila volumes rose 34 percent in 2025 as US demand stalled, drawing new investment from Radico Khaitan and celebrity backed brands.

Second-quarter net sales fell 13.9% to MXN9.865bn, and the world's largest tequila producer says the improving trend is not yet evidence the US has stabilised.

A $35,000 auction result has the trade asking whether rare agave is the next rare whisky. The answer is: partly.

Brand messaging on 24 July leaned on tasting notes and neat pours. The promotions consumers actually met were five dollar chain margaritas, in a year when volumes are falling.

A record surplus has flipped tequila's economics overnight. Here's what cheaper agave really means for what ends up in your glass, and who's quietly cutting corners.

Agave has lost as much as 92% of its per-kilo value since 2024, and Mexico is carrying hundreds of millions of litres of unsold tequila. The cost relief does not reach everyone.

The phrase sounds like a guarantee. It is a floor, not a ceiling, and the gap is where the label goes quiet.

Campari's move to offload Cabo Wabo, and Casamigos slipping to 1.9 million cases, mark the close of a phase when a famous name alone could carry a tequila brand.

A repeatable method for evaluating any tequila, the same framework our blind panel uses to score the database.

The pollinator case is now standard in sustainability decks. The programme behind it is not a certification, is not producer funded, and its public brand list stops in 2021.