News
Every development that matters in tequila, reported straight and attributed to its source.
NielsenIQ retail data shows the first sustained dip of the boom era. Premium holds; ultra-premium and luxury tiers are falling hardest.
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350 bottles, fifteen years in French oak and ex-Cognac casks. The luxury tier keeps reaching upward even as its volumes soften.
Aaron Paul and Bryan Cranston's brand adds a rested expression to its lineup this month.
The world's largest tequila producer still sees volatility in inventories and demand.
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A $35,000 auction result has the trade asking whether rare agave is the next rare whisky. The answer is: partly.
A record auction result signals that allocated bottles are becoming genuine collectibles.
Brands are reframing the holiday around provenance and neat pours rather than party volume.
Super-premium volumes fell last year; the action, and the margin, has moved up-market.
A record surplus has flipped tequila's economics overnight. Here's what cheaper agave really means for what ends up in your glass, and who's quietly cutting corners.
Years of overplanting have flipped tequila's economics. Cheaper agave is a lifeline for craft houses and a margin windfall for giants, but it's quality, not price, that now decides winners.
Regulators have pushed back on the term for years. Demand for transparency keeps rising anyway, here's what the label can and can't legally tell you in 2026.
Both phrases sound like a guarantee of purity. Only one of them is, and it's not the one on most bottles.
Drinkers are trading famous faces for real provenance. The new status symbol is a named maestro and a verifiable process.
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A repeatable method for evaluating any tequila, the same framework our blind panel uses to score the database.
Letting a share of agave flower protects pollinators and genetic diversity, and is becoming a mark of prestige.
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Fewer than 1% of tequilas are USDA Organic certified. We tasted the field to find where it changes the glass.
A clean blanco changes everything about a Paloma. Our test-kitchen ratio and the bottles that make it sing.
The bottled-hot craft darling keeps racking up top competition results.
The four digits on the back label reveal who actually made your tequila.
The aged-then-filtered-clear style is one of the fastest-growing segments, and one of the most divisive.