Rocco's Tacos & Tequila Bar is selling its tableside guacamole at half price, in-store only, on Wednesday, September 16, 2026, to mark National Guacamole Day, the chain announced through PR Newswire.
The discount applies at ten of the company's Florida and Northeast locations, and select Florida and New York restaurants are pairing it with half-off tequila bottles for the same one-day window, according to the release.
What the National Guacamole Day deal covers
The half-price offer runs at Rocco's locations in Boca Raton, Delray Beach, Fort Lauderdale, West Palm Beach, Palm Beach Gardens, Naples, Orlando, Tampa and Sarasota, Florida, along with Burlington, Massachusetts and Huntington, New York, the company said in its announcement. Select Florida and New York locations are separately discounting tequila bottles by half in-store on the same day, per the release. The chain describes its guacamole as mixed tableside from fresh avocados and served with its own tortilla chips, seasoned with what the company calls its Rocco's Spice blend. Diners can add carrots, cucumbers and peppers, pomegranate seeds, or chipotle-glazed pork belly, according to the release.
Who Rocco Mangel is and how the chain grew
Rocco's Tacos & Tequila Bar traces the tableside guacamole back to founder Rocco Mangel, who opened the first location in West Palm Beach, Florida, in 2007, according to the company's own materials. The chain's website currently lists eleven locations spanning Florida, New York and Massachusetts, including a Huntington Station, New York restaurant that opened in December 2025 as what the company called its newest flagship. Mangel is quoted in the release saying guacamole has been part of the restaurant's identity since its opening and that preparing it tableside lets staff interact directly with guests.
What the chain claims about its tequila list
Rocco's markets itself heavily on tequila variety, but the company has given different figures for its own selection across its own channels. A company-affiliated Yelp business profile for the Huntington Station location states the restaurant carries over 150 tequilas, while the chain's LinkedIn page describes guests sampling from over 250 varieties. Neither figure is independently itemized or dated in the material reviewed, and the September 16 release itself does not repeat a specific count, referring only to the restaurant's extensive tequila selection. No third party audit of the list, and no breakdown of which producers or expressions make up the count, has surfaced in the company's public materials.
Where this goes next
This is a one-day retail promotion, not a claim about any tequila's composition or certification, and the release names no specific bottles or producers whose standing could be checked against a database like this one. What would be worth tracking is whether Rocco's discloses which brands it pours at half price on the day, since that is the detail that would actually connect a restaurant promotion to the production side of the category this desk covers.