Clase Azul México has opened La Hacienda, a production and visitor complex on more than 50 acres of volcanic land in Los Altos de Jalisco, about an hour from Guadalajara, a project the company says took more than a decade to complete.

The site, in the Capilla de Guadalupe area of the municipality of Tepatitlán de Morelos, Jalisco, began receiving paid tours in May 2026 and was formally inaugurated in August 2026 in a ceremony attended by Jalisco governor Pablo Lemus Navarro, who praised the project's scale and its ties to the tequila industry and credited founder Arturo Lomelí for the investment in the region. At the event, company representatives said Clase Azul now sells in 114 countries and employs roughly 2,000 people.

What the visit to La Hacienda includes

The tour begins at a welcome pavilion, where guests are served cocktails and light bites before walking through agave pathways to the visitor center itself, built as a reinterpretation of a traditional hacienda's main house. Inside, an installation called The Evolution of Clase Azul recounts the brand's history, followed by an inspiration hall that uses video mapping, sound and sculpture to connect the visit to Mexican land and tradition. From there, visitors get access to the working tequila and ceramics factories, watching agave cooked and milled by tahona through to distillation, and observing decanters shaped from raw clay. The itinerary also runs through a bottling area and an aging cellar before ending at OYA, the estate's restaurant, described by the company as spanning ancestral to contemporary Mexican cooking.

Who designed the complex and how long it took

Lomelí commissioned five architecture practices for the project after securing the land in the Jalisco highlands: Atelier ARS, Elías Rizo Arquitectos, Estudio Macías Peredo, Tacher Arquitectos and Huber Design Studio, with Atelier ARS handling the overall master plan and each firm taking on a specific building. Elías Rizo Arquitectos designed the visitor center, a set of pavilions of varying heights clad in smoky volcanic stone and linked by a courtyard with a reflecting pool. According to Lomelí, the idea began taking shape in 2016 as a production facility tied to the company's operational needs before expanding into a larger cultural site, with construction on the buildings starting the following year. A warehouse and office building on the site, designed by Atelier ARS using stone excavated from the property, was named to the shortlist for the Brick Award 26.

What a visit to La Hacienda costs

Clase Azul has priced two tour formats for what it calls an initial phase of the site's public offerings. A roughly four and a half hour tour called Discover costs 280 US dollars, while a longer, seven hour tour called Live costs 600 dollars and includes a six course meal at OYA. Both formats are capped at ten guests per group. Outlets have given slightly different opening dates for the site, with some reporting May 20, 2026 and others May 22, 2026.

What this means

La Hacienda follows the opening of Casa de los Leones, a Clase Azul brand home in Mexico City earlier in 2026, and fits a wider pattern of luxury tequila houses building destination architecture around their production sites rather than simply opening a tasting room. None of that construction speaks to what is in the bottle: Clase Azul Reposado and Clase Azul Plata sit at 59 of 95 and 58 of 95 in Tequila Watch's published scoring, figures set independently of the brand's hospitality investment and not affected by it.