Patrón Tequila and Mike Skinner, founder of British group The Streets, staged a one-night event called Re-Mastered: Live at the Institute of Contemporary Arts in London on September 16, 2026, pairing a career conversation with a DJ set.

The event, reported by PR Newswire UK on September 17, was the latest chapter in Re-Mastered, a marketing series Patrón has run in the United Kingdom through 2026, following an earlier installment called Re-Mastered: Taste. Patrón is a Bacardi-owned brand that describes itself as the world's number one super-premium tequila.

What happened inside the ICA

According to the PR Newswire release, the evening opened with a panel bringing Skinner together with two people who have worked alongside him from different vantage points. The company said guests heard from Murkage Dave, described as a longtime collaborator offering perspective on Skinner's creative world and the evolution of the UK music scene, and from Ellen E. Jones, a cultural critic and BBC broadcaster who brought editorial perspective to his work. The conversation was followed by an exclusive DJ set from Skinner. The release named attendees including Pixie Geldof, Saffron Hocking, Rafferty Law, John Glacier and Lil Silva. A preview from FLO London ahead of the event described a specially created cocktail menu for the evening, including a spiced pineapple variation on Patrón's Spicy Margarita, a Paloma and a classic Silver Margarita.

Patrón's Re-Mastered series and its music marketing

Roberto Ramirez-Laverde, Patrón's global senior vice president, said in the release that the company has a history of partnering with global talent and called working with Skinner an opportunity to explore the process behind his creativity. The company said Re-Mastered: Live was the hero moment in an ongoing series that will continue across the rest of 2026 in the UK, tied to what it frames as a long-standing commitment to music. The London event followed Patrón's announcement in January 2026 that it had become the first official tequila partner of the Grammy Awards, an arrangement that included a bespoke cocktail called The Golden Record served at the ceremony and related industry events, according to coverage in The Spirits Business and Rolling Stone. Patrón has also run an annual bartender competition called Patrón Perfectionists since 2015, drawing entrants from dozens of countries to its distillery in Jalisco, according to Diffords Guide and past reporting from The Spirits Business.

Who Mike Skinner is and his prior tequila tie-in

Skinner founded The Streets, which broke through commercially with singles including Dry Your Eyes and Blinded by the Lights. Patrón's release said Skinner has been nominated for two Ivor Novello Awards, for Dry Your Eyes in the Best Song Musically and Lyrically category and for Blinded By The Lights in Best Contemporary Song. This is not Skinner's first tequila endorsement: in 2023, he collaborated with 1800 Tequila, a brand owned by Proximo Spirits, on a limited-edition bottle tied to a new single from The Streets, according to The Spirits Business and Backseat Mafia. That release was capped at 500 numbered, signed bottles and carried a listed retail price of £40, those outlets reported at the time. The two campaigns involve different tequila companies and different products.

What is documented and what is not

The PR Newswire release and the FLO London preview describe the event's format, guest list and cocktail menu, and quote both Ramirez-Laverde and Skinner on the creative rationale for the partnership. Neither the release nor the outlets that previewed the event disclosed the financial terms of the Skinner and Patrón arrangement, ticketing details for the ICA event, or a full list of dates for the remaining 2026 UK activity Patrón said would follow. Those specifics were not available in the materials reviewed.

What this means

The ICA night reads as a standard artist marketing tie-in rather than a story about the liquid itself: no new Patrón product was launched, and the release makes no claims about composition. Readers comparing Patrón expressions on their own terms can find several in Tequila Watch's database, including Patrón Silver at 64 of 95 and Patrón Añejo at 58 of 95, scores that reflect the four-pillar method and are unrelated to this event.