PLAYA DIA Tequila Blanco, launched September 8, 2026 in Newport Beach, California by founders Rachel Forbes and Dennis Cisterna, is a 100% Blue Weber agave blanco bottled at 40% ABV in a sculptural seashell-shaped bottle.
Trend Hunter covered the launch on October 7, 2026, framing the design as part of a broader move toward gift-ready coastal packaging in the tequila category. The Orange County Business Journal reported the 750 milliliter bottle sold online at launch for 79.99 dollars, with delivery to 45 states.
What The Bottle Contains And Where It Is Made
According to the company and to trade coverage from Beverage Industry and BevNET, PLAYA DIA Blanco is distilled from 100% Blue Weber agave grown in Jalisco, Mexico. The brand's own site lists three inputs: agave, water and yeast. Retailer Old Town Tequila describes the agave as sourced from both the Highlands and Lowlands of Jalisco, though the company's own materials do not break out that regional split. Several retail listings carry different prices for the same bottle, from the high 50 dollar range to nearly 90 dollars, reflecting normal markup variance across online and brick and mortar sellers rather than a single fixed suggested price.
Who Founded PLAYA DIA
Rachel Forbes serves as founder and chief executive, with Dennis Cisterna as co-founder. The company operates through Reign Global Investments, LLC, with Forbes named as controlling owner, according to the launch release distributed via PR Newswire. The pair have said the idea for the brand grew out of their own travels, where they repeatedly found hotel and resort settings whose design outpaced the tequila served behind the bar. The company describes itself as founder-owned and woman-led.
How PLAYA DIA Is Going To Market
The brand launched first in California, with an initial retail push concentrated in Orange County, where Forbes has been personally introducing the bottle to restaurants, hotels and retailers, according to Beverage Industry. The Orange County Business Journal reported that the spirit became available in local stores, restaurants and hotels later in the same month as the online launch. PLAYA DIA has also built out a lifestyle line around the bottle, including hats, apparel, tote bags and pet accessories, positioned as extensions of a resort-inspired brand world rather than as standalone products.
What The Coverage Does And Does Not Establish
The Trend Hunter item that prompted this report is a packaging and design trend writeup, not an evaluation of the liquid itself, and it centers on the seashell bottle's shelf and gifting appeal rather than on production detail. Separate corroborating accounts from Beverage Industry, BevNET and the Orange County Business Journal confirm the agave source, the 40 percent ABV, the September 2026 launch date and the ownership structure. None of the outlets reviewed here report an independent composition analysis of the bottled spirit, and no such analysis has been published by the company.
What This Means
The story here is packaging and go to market strategy more than liquid: a blanco tequila built around a display object aimed at gifting and hospitality accounts, launched through a direct to consumer website before a wider retail footprint. Whether the seashell bottle moves units beyond Orange County, and at what price it ultimately settles once broader distribution begins, is not yet established.