Tequila Watch Get The BriefBrief

The tequila industry has plenty of marketing. It needed a newsroom.

Tequila Watch is an independent news and reference authority for the tequila industry. We report the news straight, score every bottle blind on a 100 point scale, profile every house we cover, and explain the category in plain language.

We are not owned by, funded by, or affiliated with any producer, importer or distributor. When that ever changes for any piece of content, it will say so on the content itself.

We sell nothing

No shop, no affiliate links inside reviews, no sponsored placements.

Reader funded

The Brief is free; the work is funded by readers, not producers.

Errors owned

Corrections are fast, public and logged. We never quietly rewrite.

The desk

E Elena MárquezEditor-in-Chief · Certified Tequila Sommelier · Former spirits columnist D Daniel ChoMarkets & Data Editor · Former commodities analyst S Sofía ReyesReviews & Cocktails Editor · Former bar director · WSET Spirits

Tips and corrections: the desk reads everything sent through the corrections page.

© 2026 Tequila Watch. Independent and unaffiliated.We fix errors fast and say so. Corrections