Cazcabel Tequila unveiled a redesigned bottle for its Blanco and Reposado tequilas on October 16, 2026, with a 70cl version launching in the UK and Europe this month, Packaging Europe reported.

New 75cl and 1L versions of the same bottle will follow in the United States from January 2027, according to the trade outlet, as the Jalisco producer pushes a field to glass story in a tequila category the report described as fast maturing.

What changed on the bottle

The redesign is built around the shape of the agave piña, which Packaging Europe said appears twice on the new pack: in the outline and border of the front label, and in the domed punt at the base of the bottle. Embossed glass details the production process, and a redesigned neck label carries three icons standing in for the family's agave, the highlands of Los Altos de Jalisco, and the tree at the center of the Hacienda Cazcabel courtyard. The estate's coordinates, its altitude of 1,964 meters, and the signature of maestra tequilera Yadira Hernández also appear on the pack, the outlet reported.

According to Packaging Europe, Cazcabel describes itself as a field to glass brand, acting as both agave farmer and tequila producer, and points to GLOBALG.A.P. certified agave farming and a distillery it says runs on 95 percent solar power as evidence of that control. The outlet also reported that Cazcabel Blanco and Reposado are distilled at Hacienda Cazcabel in Atotonilco el Alto under NOM 1436, and that the company states both are made using only agave, water and yeast. Those are figures the company discloses rather than findings from any outside audit of the finished liquid.

Who makes Cazcabel

Cazcabel is owned by the Vazquez family, who the brand says have farmed agave in the Los Altos highlands of Jalisco for four generations; the brand launched in 2014 and is distributed in the UK by Proof Drinks. Production originally ran out of a small family microdistillery before the company broke ground in 2021 on a new facility in Atotonilco el Alto, initially priced at around 37 million dollars. The Spirits Business reported that the plant, Hacienda Cazcabel, began production in May 2024 at a cost later put at 37 million pounds, roughly 46.7 million dollars, with capacity to produce up to 23 million bottles a year.

The site sits in San Francisco de Asís, almost 2,000 meters above sea level, and Drinks International reported it employs more than 500 people, with women making up half the distillery workforce. The Spirits Business reported in March 2026 that Cazcabel had installed 941 solar panels at the distillery to reach 95 percent solar power, a step the brand tied to its broader sustainability claims around agave farming and water treatment.

Cazcabel's growth since 2014

Cazcabel entered the US market in February 2023 and quickly secured distribution in California, Colorado, Connecticut, Kentucky, Kansas, Mississippi, New York, New Jersey and Illinois, according to the drinks business and The Spirits Business, with the company exporting to more than 40 international markets at the time. Its Blanco won a Master medal in the Super-Premium Blanco category at The Spirits Business's Tequila & Mezcal Masters competition in 2023. By September 2024, IWSR data cited by The Spirits Business ranked Cazcabel the top-selling independently owned premium tequila outside North America and Mexico, reporting a 188 percent compound annual growth rate between 2019 and 2023 and availability in 50 markets, with the new distillery's added capacity described as central to plans to reach 50 to 70 markets by the end of 2025.

Where this goes next

The packaging changes land as Cazcabel leans harder on provenance and sustainability claims to differentiate itself in a crowded premium tequila shelf. GLOBALG.A.P. certification covers farming practice, not an independent assay of what ends up in the bottle, and no outside lab result for Cazcabel's finished tequila has been published. Whether the new glass moves sales will likely show up first in the UK and European on-trade data the brand has used to make its case so far.