Innovation
Technology, distribution and the business of agave.
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Direct-to-Consumer
Direct Alcohol Distribution: The DtC Wave Reshaping Tequila
Brands are quietly building a direct line to your door, and it's changing who controls the relationship with the drinker.
Traceability
Blockchain and QR Codes: How Tequila Is Fighting Fakes
As bottles become collectibles, provenance technology is becoming a competitive advantage.
Sustainability
Greener Distilling: Water, Vinasse, and Agave-Fiber Packaging
Sustainability has shifted from marketing message to risk management, and a genuine point of difference.
Agave spot price
3.8MXN / kg
▼0.2 this week. From grower cooperatives and mill receipts, updated Fridays.
Alcohol e-commerce
$86Bprojected 2026
▲17% CAGR. The direct channel keeps compounding while retail volumes flatten.
2025 production
599Mliters
▲6.1% year over year, a record, per CRT production data.