Pantalones Organic Tequila, co-founded by actor Matthew McConaughey and his wife Camila Alves McConaughey, is stocked at Waitrose, Master of Malt and The Whisky Exchange in the UK ahead of Mexico's September 16 Independence Day, The Upcoming reported on September 10, 2026.
The listing follows a UK rollout that began in June 2025, when Pantalones entered Tesco stores nationwide and the 40-strong Cosy Club restaurant chain, according to Forbes. Waitrose added Pantalones Organic Tequila Blanco to its shelves in November 2025, with the retailer's trade press, including The Grocer, The Spirits Business and The Drinks Business, reporting the listing covered more than 200 Waitrose locations across the UK.
What is in the range and what it costs
The UK range comprises three expressions: a Blanco, a Reposado and an Añejo, each made from what the brand describes as 100 percent Blue Weber agave. Waitrose lists the Blanco at 40 percent alcohol by volume, made in Mexico, with a recommended shelf price of 40 pounds for a 70 centilitre bottle, a figure repeated across the November 2025 UK trade coverage of the Waitrose listing. The Upcoming's September 2026 piece put the Blanco at the same starting price through Waitrose and Master of Malt, describing the Reposado as oak aged for a medium period and the Añejo as matured in smaller batches for between one and three years.
How Pantalones built its UK footprint
Pantalones launched in the United States in October 2023. Its move into Britain came in stages: nationwide Tesco distribution and placement in Cosy Club venues in June 2025, then the Waitrose supermarket listing announced that November, followed by a pop-up bar the brand ran at Waitrose's Canary Wharf branch from December 1 to 7, 2025 to mark the Blanco's supermarket debut, according to The Upcoming's coverage of that event. John Vine, a spirits buyer at Waitrose, was quoted by The Spirits Business at the time of the November listing saying premium tequila was seeing exceptional growth in the UK and that Pantalones fit that category.
Who is behind the brand and where it is made
Pantalones was co-founded by the McConaughey couple alongside Andrew T. Chrisomalis, who holds the title of co-founder and chairman, as identified in The Spirits Business's report on the Waitrose deal. Reporting by InsideHook at the brand's 2023 launch traced production to a distillery in Amatitán, Jalisco, carrying NOM 1614, the registration number Mexican authorities assign to a specific bottling plant, the same facility InsideHook identified as also producing organic tequila for the brands Tres Agaves and Padrecito Premium. Waitrose's own product listing for the Blanco states the bottle is organic and separately carries a gluten free certification through SCS Global Services, though the retailer's page does not name the body behind the organic claim itself.
Why the timing lands on September 16
Mexican Independence Day, also called El Grito de Independencia, falls on September 16 and marks the start of the country's 1810 war of independence from Spain, as The Upcoming's report noted in explaining the timing of its coverage. The date has become a recurring marketing moment for tequila brands selling into markets outside Mexico, and Pantalones's UK retail presence, built up over the prior year through Tesco, Cosy Club and Waitrose, put it in position to be highlighted around the holiday this year.
What remains unverified
Neither Waitrose's product page nor the September 2026 coverage names the certifying body behind Pantalones's organic claim, only that the designation requires agave grown without synthetic pesticides or fertilisers. Pantalones is not yet part of this publication's bottle database, so no comparative score exists for the range at this time.