Tequila Rose, the strawberry cream liqueur distributed in the United Kingdom by Sazerac, began a promotion with Tesco in October 2026 that gives customers a free shot cup and two matching bag charms with every qualifying bottle, while supplies last.

The campaign pairs the giveaway with former Love Island contestant and radio host Chloe Burrows, who is fronting the activation across Tesco grocery stores in the UK.

What shoppers actually get

Under the mechanic reported by The Spirits Business, customers who buy a 500ml bottle of Tequila Rose at Tesco receive a free shot cup and two accompanying bag charms while stocks last. Sazerac frames the giveaway around what it calls a key pre-night-out ritual, describing the target moment as the time friends spend together before a night out, festival, celebration or social gathering.

Sazerac has also pitched the charms themselves as part of a broader accessories trend, calling bag charms among the most in-demand accessories of recent years.

Who is behind the campaign

Burrows, known for her turn on Love Island and subsequent radio work, is supporting the promotion. In comments distributed with the campaign, she said customising her handbag with a charm let her show her personality and called it nostalgic and an easy way to enjoy her favourite drink while out. James Johnstone, Sazerac's European marketing manager, said the brand is always looking for ways to connect with consumers in the moments that matter most to them, and described the shot cup charm as built around the ritual of sharing a cold shot with friends. Johnstone added that bag charms have become popular because they are personal and collectable, and said the limited edition charm ties that behaviour to the friendship and pink energy associated with the brand.

Tequila Rose's run of Tesco tie-ins

This is not the brand's first retail activation with the chain. In July 2025, Tequila Rose ran an on-pack competition with Tesco offering a festival weekend for the winner and nine friends, built around limited edition 50cl bottles carrying a QR code and a unique entry number. That promotion ran from July 3 to August 14, 2025, and included a vending machine stunt at Paddington Station fronted by Strictly's Tasha Ghouri and Love Island's Harriet Blackmore. In December, Tequila Rose also distributed free Christmas bottle wraps on purchases at Tesco and Sainsbury's for two days in mid-December, aimed at gift shoppers.

What Tequila Rose actually is

Tequila Rose markets itself as a unique blend of strawberry flavoured real dairy cream mixed with a splash of Mexican tequila, according to its Tesco product listing, rather than as a tequila in the regulated sense. Tesco lists the 500ml bottle at an ABV of 15 percent, with the label noting it is bottled for TR Distilling Company in England. That places the product in the cream liqueur category rather than among spirits regulated under Mexico's Denomination of Origin for tequila, which requires the product to be distilled from blue Weber agave in designated regions of Mexico. Sazerac, the Louisville and Metairie based spirits company that distributes Tequila Rose in the UK, is a large, privately held American drinks firm with holdings across whiskey, vodka and other categories, separate from its tequila distribution agreements with other brands.

Where this goes next

Because Tequila Rose is sold and labeled as a cream liqueur rather than a Denomination of Origin tequila, it falls outside the category this database scores, and no TW Score applies to it. The promotion itself is a retail and marketing story rather than a liquid one, worth watching for how supermarket giveaways and influencer tie-ins continue to shape UK sales of lower proof, flavored tequila adjacent products.