Pimentae, a London-based maker of ready-to-drink tequila cocktails, launched a canned Tequila Espresso Martini in September 2026, priced at £4.25 per 125ml can at 14.5% ABV, now stocked at Waitrose, Ocado and Morrisons.
The release swaps vodka for tequila in the standard espresso-and-coffee-liqueur formula and follows two earlier additions to the range within the past year, extending a UK retail footprint the brand says now tops 1,200 national listings.
What's in the new can
Pimentae describes the cocktail as combining Mexican tequila with espresso and coffee liqueur, delivering notes of freshly brewed coffee, dark chocolate and caramel with a sweetened, velvety finish, according to the brand. It is pitched at autumn and festive drinking occasions and arrived in Morrisons stores nationwide alongside the brand's existing Spicy Margarita and Grapefruit Margarita, all three sold at the same £4.25 per 125ml can price point.
How the launch fits Pimentae's growth since 2021
Founders Wynter Karo and Alice Parmiter started Pimentae in London in 2021 and have since been named to Forbes 30 Under 30. The Espresso Martini is the brand's third flavour launch in roughly a year: it follows a Spicy Margarita made with the mezcal brand Ojo de Dios this past summer, the brand's first move beyond tequila, and a Grapefruit Margarita the year before. Retail expansion has run in parallel. Pimentae's largest UK grocery listing to date arrived when it went nationwide in 152 Sainsbury's stores on 22 March 2026, timed to the brand's fifth anniversary, and its first European retail entry came via 132 Tesco Ireland stores from 20 October 2025. On funding, Pimentae closed a £1.5 million round led by FIGR Ventures that brought its total raised to £2.5 million, then opened a Crowdcube campaign in August 2026 seeking a further £150,000 to top up an £850,000 raise from angel and existing investors. By the second half of 2025, Pimentae's canned margaritas were the UK's top-selling in grocery by Circana data, with cumulative revenue since launch reported at more than £4.2 million.
Where the tequila comes from
Public reporting on Pimentae's supplier has not been consistent. In January 2024, trade title DFNI reported that the brand's tequila was sourced from the family-run distillery behind the El Tequileño brand, a producer registered under NOM 1108 in the town of Tequila, Jalisco, and noted the company's B Corp certification that year alongside a commitment to donate 1% of monthly profits to the charity S.A.C.R.E.D. More recently, in March 2026, Retail Times reported that every Pimentae cocktail is crafted with tequila from Casa Maestri, the trading name of Destiladora del Valle de Tequila, a separate family-owned distillery in Jalisco registered under NOM 1438. Pimentae has not issued a public statement reconciling the two attributions, and it is not established from the record whether the brand has changed suppliers, uses more than one, or whether one report was simply inaccurate.
What this means
An espresso martini is a natural next SKU for a canned-cocktail brand chasing shelf space in the UK's growing RTD aisle, and Pimentae's listings and crowdfunding activity suggest it has the retail leverage to make the launch stick. The unresolved supplier question is worth watching as the brand pushes into Ireland and plans further European entry, particularly given Forbes' recent framing of Pimentae as a business now positioning for acquisition. For context only, and independent of any claim Pimentae makes about its own supply chain, El Tequileño Blanco carries a published TW Score of 71 of 95 with no certification on file.