A record blue-agave surplus has pushed spot prices below 5 pesos/kg, down from a 32-peso peak. Analysts frame 2026 as a stabilization year: cheaper raw material eases pressure on small verified pure producers while large brands bank the margin. The battleground shifts from supply to quality and trust.
Market
The $500M agave glut is reshaping who survives
Years of overplanting have flipped tequila's economics. Cheaper agave is a lifeline for craft houses and a margin windfall for giants, but it's quality, not price, that now decides winners.
Source
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