Vinetur reports: Tequila production in Mexico fell to 495.8 million liters after a 2022 peak.
Why it matters
Tequila is moving through a demand reset. Blue agave that peaked near 30 pesos per kilo has collapsed toward the low single digits, volume growth has flattened outside the ultra-premium tier, and owners are re-cutting their portfolios around it. Ownership and pricing news is the clearest signal of where the category thinks its margin is going.
What we are watching
We do not republish another outlet's reporting. Our desk reads the original, checks it against our own database of bottles, houses and NOM records, and updates the affected dossiers when the facts change. Follow the source link below for the full account, and see the related entries for how this lands against what we have already scored.