De Nada Tequila, founded in 2021 by Adam Millman and Daniel Neeson, said in November 2026 that it is shifting Blanco, Reposado and a new Añejo into 100 percent recycled glass, adding 1-liter bottles for Blanco and Reposado.
The change was reported by trade publication Beverage Industry, which covered the new packaging as part of a broader repositioning of the brand around what Millman described as a hospitality-first identity. The company's own product pages confirm the new glass format and the Añejo as a first for the brand, which previously sold only Blanco and Reposado.
What the new bottles actually are
According to De Nada's site, the three expressions now ship in bottles made entirely from recycled glass and finished with a wood ball stopper. The Añejo is listed at 700 milliliters and 40 percent alcohol by volume, aged a minimum of 12 months in ex-bourbon American oak. The Reposado rests a minimum of four months in the same barrel type. Beverage Industry reported that De Nada is also offering 1-liter sizes for Blanco and Reposado, expanding beyond the standard 700 milliliter bottle the brand has used to date. Pricing for the 1-liter format has not been published.
How this fits De Nada's packaging history
De Nada built its early reputation on the opposite material. In 2024 the company introduced what it called the first 100 percent recycled aluminum tequila bottle for its Blanco and Reposado, a package covered at the time by The Spirits Business and by Trend Hunter, among others. That aluminum bottle was sold in a limited set of states including New York, New Jersey and Connecticut. Millman said in a public post that the aluminum format taught the company that packaging should match the occasion, which led to glass for what he called the table and aluminum for travel. He said the glass bottles were developed with ByQuest Brands and that the partnership let De Nada centralize its supply chain in Jalisco.
Where the tequila is made
De Nada's tequila is produced at Feliciano Vivanco y Asociados, a family distillery in Arandas, in the Los Altos Sur region of Jalisco, identified on the brand's site by NOM 1414, the registration number Mexican regulators assign to each authorized distillery. The brand describes its agave as Blue Weber grown on a single estate, cooked in brick ovens and twice distilled in copper pots. De Nada has described its tequila as made from agave, water and its own yeast, with nothing else added, a description that appears on the company's own materials rather than any third party disclosure filed with a regulator.
What the company said
Millman, the company's chief executive, told Beverage Industry that the redesign responded to feedback from bartenders and customers who wanted to see the liquid in the glass, and that the move was meant to reflect the brand's focus on hospitality rather than a reversal of its sustainability commitments. He said the bottle remains 100 percent recycled glass even as the shape and finish changed. The company has not published volume or sales figures tied to the relaunch, and neither Beverage Industry nor De Nada's own materials specify a date when the 1-liter bottles or the Añejo will reach retail shelves nationally.
What this means
The bottle swap says more about De Nada's packaging strategy than about what is in the liquid, and nothing here changes that distinction. De Nada Blanco carries a published TW Score of 74 of 95 in this publication's database, a rating tied to the four pillar method rather than to the material a bottle is made from. What remains open is how fast the Añejo and the 1-liter format actually reach the seven states the brand says it currently sells in, and whether De Nada discloses anything further about the aluminum bottle's future alongside this glass relaunch.