Pantalones Organic Tequila, the brand co-founded by Matthew McConaughey and Camila Alves McConaughey, began selling an iPhone case called the Phone Phlask on November 10, 2026: a $36.99 bundle built around two 50 milliliter tequila minis.

The case straps a single mini bottle to the back of an iPhone 16 Pro or iPhone 17 Pro using a vegan leather shell with a working buckle, according to product details reported by Mashable and by Scripps News stations covering the release.

What the bundle actually includes

The $36.99 package pairs the case with two 50 milliliter bottles, one Blanco and one Reposado, sold through the Pantalones website rather than third party retailers. Mashable described the accessory, sold under the Phone Phlask name, as a vegan leather case engineered to holster a mini tequila shooter on the back of the phone, complete with pants referencing stitching and a buckle detail the brand calls Buckle Up. The listing specifies compatibility with the iPhone 16 Pro and iPhone 17 Pro and nothing else, according to the reporting.

Coverage from the Yahoo shopping desk and from Scripps News outlets agreed on the core figures: a $36.99 price, a November 10 start date, and the two mini bottles as the only liquid included. The release also marks the first time Pantalones has put 50 milliliter minis into national retail distribution, according to the Yahoo shopping report, rather than the 750 milliliter bottles the brand has sold since 2023.

Who is behind Pantalones Organic Tequila

Matthew McConaughey and Camila Alves McConaughey introduced Pantalones Organic Tequila in October 2023 with Blanco, Reposado and Añejo expressions. The tequila is produced at NOM 1614, identified in coverage at launch and since as Tequilera Tap, a distillery in Amatitán, Jalisco that opened in 2019 and also produces Tres Agaves and, more recently, Cazcanes. Pantalones has described its liquid as 100 percent Blue Weber agave and USDA certified organic, and standard 750 milliliter bottles have carried a retail range of $45 to $55 since the brand's debut, according to a Hollywood Reporter account of the launch.

Why a phone case now

The Phone Phlask arrives as phone case makers have pushed further into carrying objects beyond the device itself, a trend Mashable's coverage framed around cases built to hold lip gloss, perfume and card sleeves before spirits brands followed. Pantalones has leaned on similar stunt marketing since its debut, including a pants free ad campaign and tequila service deals at airport bars, and The Blast reported the Phone Phlask continues that approach into its third holiday season as a company.

What remains unverified

No outlet has published sales figures for the Phone Phlask or confirmed how many units Pantalones produced for the November rollout. Reporting to date covers pricing, contents and device compatibility; it does not establish whether the minis sold through the bundle differ in any way from Pantalones' standard retail bottles.