Grammy-winning R&B singer Miguel Pimentel has partnered with 1800 Tequila, the Beckmann family brand distributed by Proximo Spirits, fronting a three-part video series tied to a Forbes profile published November 5, 2026.
The Forbes piece, written by Desja Haltvater, frames the partnership around a shared idea: a brand built on multiple generations of family winemaking paired with an artist marking the 16th anniversary of the album that introduced him to a wide audience. Miguel discusses both threads in the piece, which doubles as a retrospective on his 2010 debut and a preview of what he describes as his next musical chapter.
What the three-part 1800 video series actually shows
According to Forbes, the campaign centers on a three-part video series built around Miguel's relationship with the brand. The first installment explores Miguel's origins, including his family's roots in Mexico and the experiences that helped shape his identity growing up in Los Angeles, while the remaining two chapters turn toward his creative process and the role 1800 Tequila plays in his world, Forbes reported. Miguel told the outlet he was already familiar with 1800 Tequila before the partnership came together, having encountered the brand well before any deal was discussed. In his own words to Forbes: "Tequila's always been more of a shared-moment kind of thing." He elaborated that in his experience, drinking tequila is typically a social act tied to family or friends rather than a solitary one.
Who owns 1800 Tequila and what its generational claim refers to
1800 Tequila is owned by the Beckmann family, the same family that controls Jose Cuervo, and in the United States it is distributed by the family's company, Proximo Spirits. The brand, which launched in 1967 under the name Cuervo 1800 Tequila, takes its name from the year the Beckmann family says it first placed tequila in oak barrels. On its own website, 1800 Tequila describes itself as built by a family with ten generations of tequila-making heritage, a lineage claim made by the company rather than an independent record. Proximo Spirits has separately been ranked the world's fifth-biggest-selling tequila brand by volume in the 2024 Brand Champions report, a scale that places 1800 among the larger global houses rather than the small-batch producers that dominate collector interest.
Why Forbes tied the campaign to Miguel's 16-year-old debut
The Forbes piece pairs the tequila campaign with a look back at Miguel's debut studio album, All I Want Is You, released on November 30, 2010 on the Jive Records imprint ByStorm Entertainment. The record had been shelved for two years following a legal dispute with Miguel's former production company before its release, and by September 2012 it had sold 404,000 copies according to Nielsen SoundScan, a slow build that turned it into a sleeper hit built on singles including the J. Cole-featured title track produced by Salaam Remi. Forbes connects that history to Brian Warfield, half of the production duo The Fisticuffs, describing him as Miguel's longtime producer who worked on four tracks on the debut album, giving him an early role in shaping the sound that introduced Miguel to a wider audience. The article closes by noting Miguel is shaping what Forbes calls his next musical era, without naming a specific release date or title for new material.