Código 1530, the tequila brand majority owned by Pernod Ricard, expanded into Southeast Asia starting with Singapore in 2017. No verified Indonesian market launch or sales rise has been documented as of August 2026.
A September 2025 feature published by Tatler Asia traced the brand's push across the region, describing growing interest from whisky and cognac drinkers in Japan and naming Singapore as the label's first stop in Asia. The article does not mention Indonesia.
What the Tatler Asia feature reported
The Tatler Asia piece frames Código 1530 as a former tequila privado, a private-label spirit that Mexican families kept off the open market for generations before the brand's 2016 commercial debut. The article says the label's 18 month aged Añejo and six year aged Origen are drawing whisky and cognac drinkers in Southeast Asia, singling out Japan's whisky culture as fertile ground for aged tequila. It states plainly that when Código 1530 launched in Asia in 2017, Singapore was the first market, a choice the piece attributes to the city state's standing as a luxury retail hub.
How Código 1530 ended up owned by Pernod Ricard
Código 1530 was founded in 2016 by Ron Snyder, Federico Vaughan and country singer George Strait, with production based in Amatitán, in the Mexican state of Jalisco. Pernod Ricard announced on October 17, 2022 that it had agreed to acquire a majority stake in the brand, a deal multiple outlets, including Drinks Business, Brewbound and VinePair, reported at the time. Terms of the transaction were not disclosed. At the time of the deal, Código was already sold in all 50 US states and was in the early stages of rolling out to more than 30 international markets, according to Pernod Ricard's own announcement. The acquisition also brought two mezcal expressions, Código Mezcal Artisanal and Código Mezcal Ancestral, into Pernod Ricard's agave portfolio alongside existing tequila brands Olmeca, Altos and Avión.
What is documented about Código 1530 in Indonesia
Código 1530's blanco, reposado and añejo bottlings are listed for sale on a handful of Indonesian retail and delivery platforms, including outlets tied to addresses in North Jakarta and Tangerang, Banten. A dedicated Instagram account, Código 1530 Tequila Indonesia, carries a following in the thousands. None of this amounts to the kind of distributor announcement, on-trade rollout, or sales data that would typically underpin a story about a brand's rise in a specific market. No press release, trade publication account or company statement describing an Indonesian launch, distribution deal or growth figures turned up in the research for this piece.
What this means
The headline appears to have conflated Tatler Asia's actual subject, Código 1530's Singapore-anchored entry into Asia, with a market it does not discuss. Until a distributor, retailer or the company itself puts a number or a date to activity in Indonesia, that part of the story remains unverified. For context only, Código 1530 Blanco carries a score of 88 and Verified Pure purity status in Tequila Watch's database, a rating that has no bearing on the unverified Indonesia claim.