Mexico's regulations permit up to 1% additives, sweeteners, oak extract, glycerin, caramel color, without disclosure, and the CRT has challenged organizations promoting 'verified pure' certification language. The result is a consumer-trust vacuum that independent verification and tasting analysis are racing to fill.
Purity
The label war over 'verified pure' isn't over
Regulators have pushed back on the term for years. Demand for transparency keeps rising anyway, here's what the label can and can't legally tell you in 2026.
Source
Read the original reporting at Regulatory filings ↗
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