Pernod Ricard began selling the Altos Paloma, a canned tequila and grapefruit cocktail, exclusively through Coles Liquor Group's Liquorland chain in Australia on October 26, 2026, extending the Altos Tequila brand's push into ready to drink formats.
The launch, confirmed in a company release and reported by Inside FMCG, The Shout and Drinks Digest, pairs the new can with a national packaging refresh across the Altos RTD lineup and the brand's return as the Australian Open's official tequila for the January 2027 tournament.
What the Altos Paloma costs and contains
The Altos Paloma is priced at 26 Australian dollars for a four pack and carries an ABV of 5 percent, according to details reported by Inside FMCG and the newsletter Dining and Cooking, which listed the product as currently exclusive to Liquorland. Pernod Ricard describes the drink as combining Altos Tequila with grapefruit and citrus flavours in a format the company has pitched as an accessible entry point into the category, a characterisation that appears in its own release and was repeated by The Shout.
The Australian Open and Guzman y Gomez tie-ins
Altos will return as the Australian Open's official tequila for the January 2027 event, where the Paloma RTD is set to make its first appearance at the tournament. Pernod Ricard said the partnership's first year sold more than 100,000 cans and doubled the brand's tequila sales compared with the prior year, a figure cited in the company's release and repeated by Drinks Digest. Separately, Altos Margarita Lime RTD is scheduled to launch across 70 licensed Guzman y Gomez restaurants in Queensland starting December 1, according to the same release.
How fast Australia's tequila RTD category is growing
Pernod Ricard reported that Australia's tequila RTD category grew 58 percent in value over the 12 months ending September 27, 2026, compared with 1 percent growth for the broader RTD category in the same period. The figure, drawn from the company's own release, was cited by multiple outlets including The Shout and 12x75 as the rationale behind the investment. Glen Scarlett, Pernod Ricard's Pacific commercial director, said in the release that the Paloma launch and packaging refresh were intended to create more ways for consumers to engage with tequila in a convenient format.
Altos Tequila's run at ready to drink formats
Olmeca Altos Tequila launched in 2009 and sits within Pernod Ricard's House of Tequila portfolio alongside Avión Tequila and Del Maguey Mezcal, according to the brand's Wikipedia entry. The company's first foray into canned cocktails came in 2023, when it introduced RTD Margaritas in lime and watermelon flavours that debuted in Australia and New Zealand, a launch reported at the time by The Spirits Business and Wooden Cork. That earlier release followed a stadium only pilot in a 250ml can at the FIFA Women's World Cup, according to Wooden Cork's account of the 2023 launch.
What this means
The numbers Pernod Ricard has disclosed, a 58 percent category growth rate and over 100,000 cans sold through one Australian Open cycle, are the company's own figures rather than independently audited retail data, and no outlet has yet reported Nielsen or Circana figures to confirm them independently. Altos does not currently carry a TW Score in this publication's database, which covers smaller and artisanal houses more heavily than large RTD lines, so the brand's liquid itself falls outside what can be assessed here.