Charles Durazo, chief executive of Blended Blue Tequila, told The Spirits Business in September 2026 that the brand's $125 suggested price makes it the lowest priced luxury tequila available.

The brand's debut release, Maravilla, first shipped 400 cases to California retailers on June 1, 2026, and by August had added a direct to consumer partnership with Passion Spirits that extends shipping to every state except Hawaii, Alaska and Tennessee.

Who Built Blended Blue

Durazo's tequila career dates to 2003, when he co-founded Tequilas Premium, the company that holds the US import rights to Clase Azul Tequila. He spent 14 years with that brand, including a stint on its board. Master blender Alberto Orozco worked at the Patrón Spirits Company from 2006 to 2018, leaving before Bacardi's acquisition of that brand, then served as vice president of manufacturing at Clase Azul México until 2023. The two paired up to launch Blended Blue as a company built solely around blended tequila expressions rather than single age statements.

What's In The Bottle: Maravilla

Maravilla, Blended Blue's only release as of September 2026, is a 40 percent ABV blend combining a 13 month añejo aged in French oak with a two month reposado aged in American oak, mixed in equal parts. It has retailed for $135 per 750 ml bottle at California outlets, above the $125 MSRP Durazo cited when describing the brand's pricing strategy. Durazo said the company does not consider itself bound to the blanco, reposado, añejo and extra añejo classifications that most tequila brands use to define a single expression.

Production runs through two Jalisco facilities. Durazo described distillery partner Tierra Cobriza as a double NOM plant, using the Norma Oficial Mexicana registration system that identifies each licensed distillery, combining what he called ancestral and modern production techniques. The Spirits Business also reported that the blend involves the distillery operated under Punta Azul's registration, NOM 1651.

How The Company Financed And Built Distribution

Blended Blue raised $315,000 through a special purpose vehicle, also called a microfund, arranged with Allied Venture Partners, a Vancouver, British Columbia venture firm. In July 2026 the brand named Freebrook Imports, a California importer and distributor that works with roughly 30 spirits brands, as its state distributor. The following month Blended Blue added three names to its team: Diego Gonzalez as operations, logistics and payments executive; Troy Weber, creator of UnCensored AI, as head of digital branding; and Steve Walsh, a Techstars Boston mentor in residence, as strategic advisor. The Spirits Business reported that Walsh has advised and invested in 69 early stage companies that have collectively raised more than $1.4 billion. Public profile listings show Walsh has also served as a venture partner at Allied Venture Partners, the same firm that structured Blended Blue's funding round, since 2021.

Is Blending Aged Tequilas Actually New?

Blended Blue and its backers describe the company as the first US luxury agave spirit brand built exclusively around blended age statements. The technique itself is not new to the category. Casa Dragones has sold its Joven expression, a blend of unaged and five year extra añejo tequila, since 2009, and added an Añejo Barrel Blend in 2020 that combines tequila aged separately in new French and American oak barrels. LVMH's Volcán de Mi Tierra sells an X.A. expression that blends reposado, añejo and extra añejo tequila, produced at NOM 1523 in Huaxtla, Jalisco, with US retail listings ranging from roughly $150 to $200 a bottle. What differs with Blended Blue, according to its own materials, is that the entire brand strategy is organized around the blending technique rather than a single limited release.

What This Means

Blended Blue does not yet appear in Tequila Watch's bottle database, so Maravilla carries no TW Score and none of the above should be read as an assessment of what is in the bottle. The open question is whether a nine month old company with one release and a distributor roster still being built can hold a claim to a category-defining price once it is measured against rivals already selling blended-age tequilas well north of $150.