818

History

Kendall Jenner's brand drew early controversy over its marketing but has leaned into sustainability messaging (agave-fiber packaging) and competition medals to build credibility.

Expressions in the Index

Bottle	Category	Price	Score	Verified Organic
Blanco	Blanco	~$50	58 Fair
Reposado	Reposado	~$55	56 Fair

Scores are set blind by a five member panel. Methodology